Case Study 1

I began working with CallFire in December 2010. Then, conversions through PPC were not being tracked, clickthrough rate (CTR) was a meager .1% (one-tenth of one percent), and anywhere from $80,000-$115,000 was being spent every month on paid search.

One of my first initiatives was to implement Conversion Tracking. I also cut out a lot of waste by reorganizing the campaigns, testing ad copy, and optimizing keywords. Later, I introduced Remarketing to increase the efficacy of the Google Display Network.

By November 2011, campaigns were converting at 7.55%, with an overall clickthrough of 1.91%, all the while spending less each month (approximately $70,000).
PPC Conversion Rates for CallFire

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