I began working with CallFire in December 2010. Then, conversions through PPC were not being tracked, clickthrough rate (CTR) was a meager .1% (one-tenth of one percent), and anywhere from $80,000-$115,000 was being spent every month on paid search.
One of my first initiatives was to implement Conversion Tracking. I also cut out a lot of waste by reorganizing the campaigns, testing ad copy, and optimizing keywords. Later, I introduced Remarketing to increase the efficacy of the Google Display Network.
Send me an email using the form below or at Kim@CharlesAveMktg.com and let me know what you'd like to do.